I have three projects in production: a compilation of six kids’ songs & radio plays; a family musical based on a Norwegian folk tale; and an ‘album’ of adult contemporary songs – the lucky number 13 songs.The creating phase is well within my wheelhouse. I live for it and thrive on it – even better when I reach the point of collaboration.

But as creating reaches completion – marketing looms. The business aspect of the arts has loomed large (and silent) in my life for over 30 years. I’ve veered away from it. I could give all sorts of reasons why – but the main reason is my fear of failing and even worse – being successful.

So a week ago I had the revelation that perhaps learning about marketing could help dispel my unfounded fears. (It’s taken some years to come to that conclusion but – hey.)

So I purchased the book, ‘Marketing for Dummies.’ https://play.google.com/store/books/details?id=s7NaAwAAQBAJ&source=productsearch&utm_source=HA_Desktop_US&utm_medium=SEM&utm_campaign=PLA&pcampaignid=MKTAD0930BO1&gclid=EAIaIQobChMI7djjpOSr1QIVWCWBCh3MkgcAEAQYASABEgIr2fD_BwE&gclsrc=aw.ds&dclid=CNLa5qnkq9UCFcwENwodJp4DBA

(Yes, I still love to hold, flip pages, and highlight those things!)

I’m learning about CSR, CMR, CX, B2C, SWOT … all sorts of stimulating new information!

As I continue my research and reading I find a most unusual thing happening – Marketing is starting to feel somewhat like a natural phenomenon to me. I have no delusions that I will become a top notch marketer, but I do believe I’ll have an informed base to work from when I contact marketing people.

One thing I find most interesting is that the writer, Jeanette McMurty, http://www.targetmarketingmag.com/author/jeanette-mcmurtry/ emphasizes Today’s marketing is not about promoting the product, but rather, about creating alliances and relationships – kinships – with customers and other businesses.

Hunh. Sounds rather…human.